• Firelighters for barbecue, stove and fireplace

    We are the firelighter experts!

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    Brennende Anzündwolle und Anzündwürfel - Kaminanzünder Grillanzünder Kohleanzünder


BOOMEX Produktions- und Handelsgesellschaft mbH is one of Europe’s leading producers of charcoal, grill, stove, hearth and fireplace lighters. As manufacturer with German production sites, we guarantee the well-known high product quality.

We have been growing continuously for more than 40 years, and our “firelighters” core business has been rounded off by a wide range of additional products to do with fire – popular and renowned branded products!

BOOMEX GmbH – The experts for charcoal igniters, grill igniters and everything around fire.


Aktueller Katalog

BOOMEX presents the new catalog 2023

Our most important trade fairs are just around the corner with PLMA in Amsterdam and SPOGA in Cologne. We want to use this opportunity to present our new catalog 2023. We managed to make the catalog more compact and yet clearer. Due to the newly structured sections, every reader should be able to find their way around quickly.

Private Label – Your own brand

BOOMEX produces a wide range of barbecue and fireplace lighters at two company-owned production sites in Germany.  As a manufacturer, BOOMEX is particularly flexible when it comes to the implementation of private labels.  Be it cartons, boxes, bags or bottles, BOOMEX customers appreciate their own brand identity.

Private Label Beispiele von Verpackungen

If you are interested, please contact us…

  • BBQ tools

    Click here to go to the large selection of barbecue accessories.

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FLASH – Our brand

All brands need some inner fire if they are to achieve longevity. The Boomex experts know this and kindle it time and time again. The best proof of their success is FLASH, the internationally recognized brand with the friendly dragon as a logo.

FLASH stands for high-quality products since its market introduction more than 40 years ago. Innovative products and a product range in line with customer demand, proven quality and the continuous development of formula and lighter material have made FLASH a strong brand that enjoys the greatest customer confidence.

In addition, there is a further advantage that connects millions of people with Boomex and the FLASH® brand: the excellent price-performance ratio.

FLASH Logo Rot
FLASH Logo Grün

Product highlights of our brand


FLASH GOLD Premium firelighters

Absolutely outstanding – The new, powerful firelighters under the FLASH PREMIUM label. The golden packaging show the customers that this is the highest quality ever produced by BOOMEX. Here, FLASH shows its full potential and sets the new non-plus ultra in the firelighter market! Click here for the firelighters.

Anzündwolle 5 kg Koffer

Firelighter wood wool 5 kg case

The FLASH brand firelighter wool is growing. The 5 kg case not only has a stable carrying handle but also a practical pouring device. Click here for the article.


Original Ecoflame® – THE Swedish Fire

Original Ecoflame® – THE Swedish Fire. The woods are from exemplary managed forests and delivered with a high-quality wood wool firelighter. The product has been upgraded once again. Click here for the article.

Marketing-Services – perfectly planned down to the last detail

Display mit Schütten Etagen

You can count on BOOMEX to provide you with professional marketing services. We actively support our trading partners in the implementation of seasonal promotions. This includes, among others things, providing promotional displays for special placements. Individual packaging with variable layouts are possible for larger quantities. BOOMEX creates custom-designed modular solutions and theme shelving units from a wide range of products. You can trust our experience.

Special requests? Then please contact us …

COMBI CONCEPT – Displays and mixed displays

BOOMEX GmbH also actively supports you at the point of sale and offers you interesting display options to increase purchasing power through attractive placements.

More than 10,000 displays and mixed displays in various configurations leave the BOOMEX warehouse every year. They are delivered fully assembled on 1/4 pallets and require only a small amount of effort to be placed directly.

Our sales contact persons will be happy to advise you on the possibilities of assembly.

100 % Original

You can find this on the BOOMEX website…

An overview of our product categories

We have divided our products into 6 categories.

New products
With our usual innovative strengthas producer, we continuously develop approaches to improve the articles under the FLASH brand and to develop new products. The best proof of our success are the new products themselves.

Igniter: grill & fireplace lighter
Here you will find high-quality and equally safe ignition products according to DIN EN Norm 1860-3 directly supplied from the manufacturer. BOOMEX is one of Europe’s leading suppliers of charcoal, grill, hearth and chimney firelighters! Firelighter wood wool, ecological firelighter, firelighter cubes, liquid firelighter – All produced in two factories in Germany. An absolute market novelty is the wood-free ignition wool from hemp fibers.

BBQ Season: Grill accessories
The Barbecue Season includes a wide range of premium BBQ tools and accessories such as grill tongs, grill brushes, grill thermometers, etc.

Cold Season
In the Cold Season product category you will find oil stove lighters, soot removers, a high-quality dry cleaner for fireplace glass panes and an ecological fireplace block.

All Season
The All Seasons offers lamp oils in different variants, burning gels, bio-ethanol, burning alcohol, extra long matches and a universal power cleaner on biological basis.

Fire & Deco presents a trendy range of decorative accessories for an attractive living ambience around fire. These include Swedish fire natural flares, oil lamps and the popular stick lighters.

An insight into the company BOOMEX GmbH

Who is BOOMEX GmbH and what makes up the company?

About us
About us you get an insight into BOOMEX GmbH, which looks back on more than 40 years of company history. From the very beginning, the company with its charcoal and grill igniters has been a guarantor for high-quality and equally safe products. The company history is presented briefly and concisely in a time table.

The production
BOOMEX has state-of-the-art production lines at both production sites, at its headquarters in Essen and at its site in Alsfeld, Hesse. Quality and safety are always in focus.

Our brands
FLASH and FIRE & DECO have been synonymous with high-quality articles for all aspects of fire since their market launch.

Marketing Service
When it comes to marketing services, BOOMEX GmbH provides its customers with professional support. We support our trade partners in the planning of display campaigns and the design of themed shelf walls.

Environmental protection
Especially with wood-based products, an additional aspect is of utmost importance for BOOMEX: environmental protection – and thus also the responsible handling of the raw material wood.